‘GreenView’ Crop Insight Technology


About the Technology

Bitwise Agronomy’s ‘GreenView’ system uses imagery collected from Go-Pro cameras to produce maps showing fruit counts and ripeness stages in berries and other small crops. The system assists growers with managing crop variability, improving labour efficiency and increasing crop forecast accuracy.

The Technology Provider

Bitwise Agronomy was founded in 2020 by a viticulturalist with extensive experience in data analytics and AI technology and is based in Tasmania, Australia. The company now consists of a 15-strong international team with the GreenView system being deployed by over 70 growers in 11 countries.

This case study provides an overview of findings from the technology trials including:

  • What the technology delivers
  • What is required from the farmer
  • How the technnology works
  • Current and potential applications of the technology
  • Cost/benefit analysis
  • Grower feedback
  • Additional considerations that should be taken into account when deciding whether to utilise the technology

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Presentation of this case study is for information purposes only. It does not constitute a commercial endorsement by the stakeholders of the Bundaberg Agtech Hub.

Trials conducted by Hinkler AgTech Initiative

The CQUniversity Hinkler AgTech Initiative was funded through the Hinkler Regional Deal. The Hinkler Regional Deal is a collaboration between the Australian Government, Bundaberg Regional Council and Fraser Coast Regional Council.

CQUniversity will not be liable for any damage arising directly or indirectly from reliance on information obtained from this document. It is provided in good faith without express or implied warranty. * All published costs and other details are current as of February 2023.